Top 5 SEO tips and tricks for beginners

 1. Choose a related keyphrase for every page

What is a related keyphrase?

The focus keyword or keyphrase is the search term that you want a page or post to rank for most. When people search for that phrase, they should find you. 

How to choose a good keyphrase?

Google is free, so you might as well use it, type in to google different keyphrases that bring up your competitors websites. Make note of the different services that you are searching for and what keyphrases worked the best. Once you have a list see how you can use them inline with the services that you offer. once you have all the these then you can implement the keyphrase into the content of the pages.

2. Optimize your title tags 

The title tag is most impactful for search engines and users when it introduces the topic of the page and the same important keywords are used in body copy, image alt attribute, the meta description, URL, and other aspects of the page.

Don’t overemphasize the importance or impact of the title tag alone.

While you might see a small bump from optimizing all the title tags on your site, you can’t expect that the title tag alone is your key to SEO success.

3. Optimize meta descriptions

Meta descriptions are a small snippet of text up to 155 characters – a tag in HTML – which summarises a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the page description.

Meta descriptions can be any length, but Google often truncate snippets. It’s best to keep meta descriptions to be as descriptive as possible. Meta descriptions between 50–300 characters. The optimal length depends on what you are trying to achieve. Your primary goal should be to provide value and increase your click-through rate.

4. Use Headings Structure

Your header tags provide structure and context for your article. Each header should give the reader an idea of the information they can glean from the paragraph text that follows below.

A helpful way to think of header tags is by comparing them to a table of contents for a non-fiction book:

• Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
• The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
• Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.

Using this post as an example, the H1 is the title of the article. The H2s are the 5 “chapters” of this article, all related to the main theme.

5. LINKS LINKS and More LINKS

Get links on relevant websites to your website and link back in your content (if relevant).

When linking to outside sites, remember to choose reputable, high-quality websites.

Sending your readers to a site that looks (or is) shady can hurt their opinion of your brand. It can also make Google wonder about the trustworthiness of your site. Keep your reader and your brand safe by only linking to websites that you would feel comfortable sending your grandma to visit.